It can be said without mistake that escape room business is a lucrative one. With minimal starting budget, people who burn with passion about the art of scaring, creating entertaining stories and real life puzzle chains, manage to launch projects that become successful financially on their first year. And – what’s the most important – they continue to bring money even after the 18-month-long “hype” begins to fade away.
So, have you actually ever thought of making your own escape room? It’s okay if not: there are so many different escape adventures and companies in US that it’s easy to think that everything has already been done to the core. While we don’t believe that to be true (or why would so many new innovative escape rooms appear every year), even if it was, it wouldn’t be a problem.
Imagine you have been a passionate fan of escape rooms for 3-5 years. Which challenges would you enter more often? Probally those not so far from where you live. Some people can afford visiting all the studios in their state, others mostly attempt escape rooms that are in their own city. Well, what about players who like escape rooms, but are not fans? They’d mostly visit to celebrate a birthday, or a beginning of a new school year, or something like that. Of course, they’ll prefer escape rooms to be in their own neighborhood: it’s just more convenient, so there’s no wonder lots of visitors would prefer it that way.
If you’ve spotted a place that is not yet occupied by another creative studio, then there’s a great business opportunity right in front of you. Now you can go two ways:
Buying a franchise is recommended for those who are just trying themselves in escaping entertainment business for the first time. Get a hold of how it’s done, attract clients – and you’ll have a steady fundament to launch a unique escape room, if you ever want to.